Market has always played a major role in the promotion of trade and commerce. The presence of good marketing structure tends to lure producers in large numbers. The balance in supply and demand results in a thriving market and prosperous economy. But when we look into the marketing structure in relation to rural areas especially in developing and underdeveloped economies the demand and supply do not supplement each other well. This does in no way reflect lack in demand for commodities. In fact urban consumers' demand for agro based products is always on the rise. It does in no way diminishes.
A closer analysis will show a multiple reason. Most rural farmers practice subsistence agriculture. In this respect tribals fare better as they cultivate on their land or community lands, unlike those who are landless and cultivate on the lands of land lords. There is predominance of small farmers practicing subsistence agriculture. Absence of ready market for their products or marginalization due to remoteness or lack of transport facility may be attributed to it. After all they cannot be expected to toil for something which does not pay, as simple as that.
Middleman do try to exploit rural products but due to remoteness or absence of transport facilities the farmers end up getting underpaid to make up for their loss. This does more harm than good in boosting the morale of rural farmers.
The foremost focus for rural development must be motor able road connectivity and the presence of a proper market mechanism. Rural areas must be properly connected to urban areas because their consumers are the urban populace. Then to maximize their return cooperative marketing strategy must be worked out. Making farming a profitable venture will serve as an incentive for farmers to undertake large scale production. Market and proper transport facility should be the first priority in dealing with the problem of rural development.
A closer analysis will show a multiple reason. Most rural farmers practice subsistence agriculture. In this respect tribals fare better as they cultivate on their land or community lands, unlike those who are landless and cultivate on the lands of land lords. There is predominance of small farmers practicing subsistence agriculture. Absence of ready market for their products or marginalization due to remoteness or lack of transport facility may be attributed to it. After all they cannot be expected to toil for something which does not pay, as simple as that.
Middleman do try to exploit rural products but due to remoteness or absence of transport facilities the farmers end up getting underpaid to make up for their loss. This does more harm than good in boosting the morale of rural farmers.
The foremost focus for rural development must be motor able road connectivity and the presence of a proper market mechanism. Rural areas must be properly connected to urban areas because their consumers are the urban populace. Then to maximize their return cooperative marketing strategy must be worked out. Making farming a profitable venture will serve as an incentive for farmers to undertake large scale production. Market and proper transport facility should be the first priority in dealing with the problem of rural development.
